Shiner Profile: The New World Institute

By: leora | Published: December 1, 2009 | Filed under: Shiner profiles, Sunshine Suites

• Company name:  The New World Institute
• Founder: Paul Lanzarotti & Laurel Donnellan
• Founded: October 2008
• # Employees: 2 Full time 18 Part time
• Resident of Sunshine Suites for:  4 years on and off!

What is the most useful thing you have learned that has helped you with you business?

No one is good at everything but most people can excel at a few things. Owning up to the things you aren’t good at is a strength, not a weakness and complimentary skill sets build businesses.

What challenges have you faced and continue to face and how are you addressing them?

Our business is unique because there really isn’t anyone doing what we do so it’s a little difficult to communicate succinctly and there’s not really many companies we can emulate. Our most difficult challenge has been and continues to be marketing our unique products and services in a difficult economy. We have had to revise our business model and launch new lower priced products to react positively to the challenging economy.

How has Sunshine helped you and your business?

Sunshine’s business model has helped me in several ways. When I first joined Sunshine in 2006 I was with a business that was struggling. Had we been tied to a 6-12 month contract we would have been in a lot of trouble – but because Sunshine is month to month we managed to keep business afloat and turn the company around.

With my current business Sunshine provides an excellent network of resources for us to draw on. We are working with other Shiners who share in The New World Institutes vision for change. Everything from Flyers through to business consulting we have found through the Sunshine Network. Some of the brightest smartest people work here and there’s a willingness to club together and help each other up the ladder,

Where do you hope to be in 6 months and 1 year in terms of growth or position?

I hope to be on a beach in Thailand, a bit thinner and lying down!

Seriously though, in 6 months we hope to have a strong consumer business that is being promoted through media partners across the web and hopefully TV. Within a year I hope our schools and colleges program has gained traction and that we are providing intelligent life direction to those who need it most – young people.