Startup Errors

By: Russ | Published: July 6, 2010 | Filed under: About small businesses, Small business mistakes

At Businessweek, Irina Patterson, who is a facet of the 1m/1m program, provided a few startup errors she commonly sees:

A good 25 percent of the entrepreneurs I talk to don’t bother validating their ideas. They build products without talking to prospective customers in their target market. If you engage seriously with your customers, there’s no way a business can fail. And if the business idea is not right, you would realize very early that you should give up.

The rest of the interview with Patterson is infinitely readable, entertaining and worth a glance for the quotes alone:

Entrepreneurship is not for everybody.

Read the full piece here, and be sure to visit our own Sunshine NY Managing Partner Joe Raby‘s top 5 small business mistakes.