Blogging and SEO

By: Russ | Published: August 31, 2009 | Filed under: About small businesses

Small Business Trends has an excellent, easy-to-read article on blogging as an SEO tool for small businesses. Like the article’s author, Janet Meiners Thaeler (@newspapergrl on twitter), I’ve always been a huge proponent of blogging for any/every/all business, as long as the tone and content are correct for the business’s target audience. Thaeler presents hard and fast data on how blogging can improve SEO:

Here’s the data. Those who blog see:

• 55% more visitors to their website.
• 97% more links to their website which is a primary factor in where your website shows up in search results. (Want a higher ranking, get quality links to your site).
• 434% more indexed pages – this is the number of pages that show up in search engines. Just because you have a site doesn’t guarantee it is being indexed (findable). Just because some of your pages are in search engines doesn’t mean all of your pages are.

This is incredible data – who wouldn’t want those kind of results?

Thaeler goes on to address a few caveats any and all business should ask before jumping wholeheartedly into blogging, making the article a quick but thoughtful read.