Shiner Profiles: NinjaTax

By: leora | Published: January 20, 2010 | Filed under: Shiner profiles, Sunshine Suites

Company name: NinjaTax
Founder: Eric Konopka
Date Founded: 12/15/2008
# Employees: 1
Resident of Sunshine Suites since: August 2009

First can you tell me a bit about your company?

NinjaTax is committed to providing professional, accessible, affordable tax consulting, planning and preparation services to individuals and businesses. We offer high-touch client service and expertise comparable to that of CPAs and tax attorneys, at a much lower cost. Because we understand individuals’ and entrepreneurs’ often odd time commitments, we are available at any time to consult and regularly conduct business over e-mail, chat or phone. We are also developing related and relevant tax technology.

What is the most useful thing you have learned that has helped you
with your business?

Sticking to what you know! It’s often tempting to try to do everything yourself, but it’s very hard to juggle many different balls at once.

What challenges have you faced and continue to face and how are you
addressing them?

While I love talking to people about their businesses and their needs, I have had to reach out of my comfort zone in marketing and approaching others to start the conversation.

How has Sunshine helped you and your business?

It’s a great place to start out – before I was working out of my home, and finding that did not work as well as I liked. There are ample opportunities to meet other individuals and entrepreneurs who are looking for my expertise or know others that do.

Where do you hope to be in 6 months and 1 year in terms of growth or position?

In 6 months, I’m hoping to have had a successful tax season and to be hard at work on marketing for the 2011 season, expanding services and developing technology. In a year, I’m hoping to be growing to a second or third employee and gearing up for tax time.