Mass Ideation

By: Russ | Published: May 7, 2010 | Filed under: Shiner blogs, Shiner profiles, Sunshine Suites

We’re thrilled to welcome digital design firm Mass Ideation to the office community of startups and small businesses here at Sunshine NY. Mass Ideation’s Miguel Sanchez was kind enough to pull together some thoughts about what he does, and some of Mass Ideation’s coolest, most interesting projects for the Sunshine blog.

Mass Ideation is a digital creative partner to agencies and brands specializing in motion graphics, 3D animation, rich media campaigns, video
production, site design/development, and mobile technologies amongst other
things. When you have a moment, check out our site and reel at the links below:

www.massideation.com
www.massideation.com/mi_reel.html

Featured Projects

Pepsi Mofilm Contest
Web Video Production & Post Production

Mass Ideation partnered with Profero NYC to produce a call for entries for
the Pepsi Refresh Your World / MoFilm contest starring an international
Pepsi executive. The project included shooting in multiple NYC locations on
a tight schedule, editing, animation, and flash banner ads.

Coke Zero Concert
Broadcast TV Spot Concept & Production

In partnership with a Jamaican ad agency, MI developed the concept and
produced an animated spot to promote a contest to win tickets to the biggest
concert on the island featuring Sean Kingston.

Upliv Interactive Experiences
Flash Animation & Interactive Experience

Working closely with Profero NYC, MI created immersive, interactive
experiences and animations based on stock photography. These experiences
were then incorporated into a large Johnson & Johnson ad campaign targeting
the relaxation of women.

Getty Whitepaper
Flash Micro site

Mass Ideation, working in conjunction with Profero, produced this website
for a new white paper by Getty Images. The site was built using Flash and
XML, which can be controlled to edit all content.

Lufthansa
Rich Media Banner Campaign

Mass Ideation, in conjunction with Profero, developed this rich media
campaign for Lufthansa using 3D and after effects to call attention to the
Lufthansa advertisement and brand.