Mass Ideation

By: Russ | Published: May 7, 2010 | Filed under: Shiner blogs, Shiner profiles, Sunshine Suites

We’re thrilled to welcome digital design firm Mass Ideation to the office community of startups and small businesses here at Sunshine NY. Mass Ideation’s Miguel Sanchez was kind enough to pull together some thoughts about what he does, and some of Mass Ideation’s coolest, most interesting projects for the Sunshine blog. Mass Ideation is a digital creative partner to agencies and brands specializing in motion graphics, 3D animation, rich media campaigns, video production, site design/development, and mobile technologies amongst other things. When you have a moment, check out our site and reel at the links below: www.massideation.com www.massideation.com/mi_reel.html Featured Projects Pepsi Mofilm Contest Web Video Production & Post Production Mass Ideation partnered with Profero NYC to produce a call for entries for the Pepsi Refresh Your World / MoFilm contest starring an international Pepsi executive. The project included shooting in multiple NYC locations on a tight schedule, editing, animation, and flash banner ads. Coke Zero Concert Broadcast TV Spot Concept & Production In partnership with a Jamaican ad agency, MI developed the concept and produced an animated spot to promote a contest to win tickets to the biggest concert on the island featuring Sean Kingston. Upliv Interactive Experiences Flash Animation & Interactive Experience Working closely with Profero NYC, MI created immersive, interactive experiences and animations based on stock photography. These experiences were then incorporated into a large Johnson & Johnson ad campaign targeting the relaxation of women. Getty Whitepaper Flash Micro site Mass Ideation, working in conjunction with Profero, produced this website for a new white paper by Getty Images. The site was built using Flash and XML, which can be controlled to edit all content. Lufthansa Rich Media Banner Campaign Mass Ideation, in conjunction with Profero, developed this rich media campaign for Lufthansa using 3D and after effects to call attention to the Lufthansa advertisement and brand.