Hedgeable

By: Russ | Published: October 28, 2009 | Filed under: About small businesses, Shiner blogs, Shiner profiles

Sunshine recently put out the call to all our Shiners to create quick, fun content about themselves, their businesses and what they do at Sunshine for our blog. We’ll be posting this in different format-text blogs, vlogs, podcasts-in the coming days and weeks.

Up first: Hedgeable, the online trading and portfolio management company who base themselves out of our NoHo office. In their own words:

Are you feeling frustrated that you have some money, but have no idea how to manage it? Don’t have time to look after your current portfolio? Tired of paying for a broker that you never talk to, and who is content with letting you lose money? These are questions that everyday Americans with IRAs and 401Ks are increasingly asking themselves as they review their retirement in the wake of the financial crisis. There are really no good solutions for those looking to get cutting edge investment advice, while not shelling out a large amount in fees.

This is why we created Hedgeable.com. We bring sophisticated and powerful investing tools to everyday Americans to help them manage their portfolios. Hedgeable’s tools are easy to use and cover the entire lifecycle of investing, from investment education, to portfolio construction, analysis and management. Investing can be a very confusing and daunting task, which is why all of the resources on the site are extremely simple to understand.

Hedgable has the following three product offerings:

Portfolio Analyzer- 100% Free

• HPH Score Report™ acts similarly to a credit report, and provides an instant analysis on the health of a portfolio.
• eQuant™ tool provides detailed performance and risk reporting as well as interactive charts.
• Flash Advisor™ provides simple trade recommendations and fee savings.

Portfolio Builder- $49.99

• Custom built ETF portfolios based on our investment team’s market expertise
• Users aren’t placed into predetermined “buckets” like most products on market

Portfolio Manager- Free for 30 days; $19.99 per month thereafter

• Powerful technology platform giving those who want expert advice the ability to manage their own money, with professional oversight.
• Users receive periodic trade alerts to protect and grow their portfolio, which they execute at their discount broker.
• The platform also provides real-time performance and risk reporting, commentary, and dedicated customer support.

Hedgeable has been featured in The Economist, and on MSNBC, NPR, and numerous technology and finance blogs.

Follow Hedgeable on Twitter