Email Introductions: There’s an Art to them

By: Russ | Published: June 15, 2010 | Filed under: Networking, Small Business Advice

All businesspeople are familiar with the email introduction. As work days get longer and we’re tied to our computers more and more, an email introduction often serves to connect two or more contacts in a manner more efficient than attempting to get all parties together in the same room at the same time. An effective email introduction isn’t as simple as a “Hi, now you two meet” tossed-off missive, though. As Chris Fralic, managing partner at First Round Capital, discusses in the video below, there’s a fine art (as well as a healthy finesse) to a successful email introduction.

Chris Fralic | The art of the email introduction from Startup School TV on Vimeo.

This lecture is based around an excellent blog post on the subject that Fralic did for TechCrunch, which you can read here.