Generating Affordable Leads for Your Small Business: Part Three – Buying Leads

By: Michael | Published: August 13, 2010 | Filed under: Entrepreneurs, Shared office space

This post is a continuation of a series about how to utilize various internet advertising platforms to generate leads for your business.Sure, working with pay per click advertising engines are phenomenal ways to generate high quality, relevant traffic to your lead form but what if you’re not familiar with the process? Don’t sweat, you still have an option! Did you know you can outsource lead generation and pay just for the leads that were sourced for you? It’s pretty simple with what are known as “CPA Networks.” CPA, in this case, doesn’t stand for “certified public account,” but rather “cost per action.” Working with CPA networks allows you to specify what “action” you want taken (for example, submission of a new lead) and the most you can pay for that action.When you believe you have a reasonable price in mind that you can pay per lead, reach out to reputable CPA networks to discuss having their affiliates promote your offer. How it works is pretty simple:Create your lead generation page. Determine your ideal cost per acquisition. Approach CPA networks about running your offer. Pre-pay the network for the target amount of leads you are looking to have generated.From that point on, your primary objective is to monitor the quality of your leads. Keep track of if the leads are converting into sales. If the cost of the leads is not being justified on the back end, work with the network to adjust the CPA and better manage the affiliates promoting the offer.A the end of the day, working with networks come down to quality. Most networks will let you start with a small, $1,00 test.Some of the most reliable networks in the industry are:Convert2Media AKMG COPEAC