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><channel><title>Sunshine Suites &#187; Shiner blogs</title> <atom:link href="http://sunshineny.com/category/shiner-blog/feed" rel="self" type="application/rss+xml" /><link>http://sunshineny.com</link> <description>Where Start-ups Grow Up</description> <lastBuildDate>Thu, 17 May 2012 00:01:53 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.2</generator> <item><title>Sardar Law Firm:Top Business Litigation Trends in a Recessionary Environment</title><link>http://sunshineny.com/shiner-blog/sardar-law-firmtop-business-litigation-trends-in-a-recessionary-environment</link> <comments>http://sunshineny.com/shiner-blog/sardar-law-firmtop-business-litigation-trends-in-a-recessionary-environment#comments</comments> <pubDate>Mon, 01 Nov 2010 13:05:13 +0000</pubDate> <dc:creator>Russ</dc:creator> <category><![CDATA[Shiner blogs]]></category> <category><![CDATA[Small Business Advice]]></category><guid
isPermaLink="false">http://sunshineny.com/?p=1536</guid> <description><![CDATA[At Sunshine NY, we thrive on the myriad areas of expertise presented by our Shiners.Our own Sardar Law Firm presents legal information vital for small businesses. Top Business Litigation Trends in a Recessionary Environment, by Sardar Law Firm. Commercial litigation has rapidly evolved in the United States since the deregulatory movement in the 1970s. Today, [...]]]></description> <content:encoded><![CDATA[<em>At <a
href="http://www.sunshineny.com">Sunshine NY</a>, we thrive on the myriad areas of expertise presented by our Shiners.Our own <a
href="http://sardarlawfirm.com/"> Sardar Law Firm</a> presents legal information vital for small businesses. </em><strong>Top Business Litigation Trends in a Recessionary Environment, by Sardar Law Firm. </strong>Commercial litigation has rapidly evolved in the United States since the deregulatory movement in the 1970s. Today, it is an industry behemoth that impacts and shapes the socio-economic discourse of our society, resulting in applicable legal standards on safety regulations, negligence, commercial competition, antitrust, intellectual property, and bankruptcies, to name a few.  Human conduct is parsed and defined in the annals of judiciaries; lawyers construct arguments that may have ramifications for years if adopted, the commercialization process is first filtered through the lens of dispute prevention as an anticipatory measure. <span
id="more-1536"></span>The recessionary environment has proven no less a growing market for litigation, where a 2010 survey taken of a broad swath of the legal industry – law firms and general counsels – points to an anticipated rise in litigation and business disputes in the next 12 months.  Indeed, when a dispute arises, nearly 60% of the survey’s respondents choose litigation over other forms of dispute resolution such as arbitration. With a moribund and uncertain economy, companies and businesses are increasingly protective of their commercial and tactical advantages, leading to greater litigation involving complex corporate issues.
As a cornerstone of managing conflict in contemporary America, litigation will always remain a viable choice, albeit one of last resort. The recession merely shifted the focus of litigation.  Here are top five trends that provide a general overview of litigation:
1. The Top Five Litigation Areas are: Intellectual Property; Regulatory Investigation; Contracts, Labor &#038; Employment, and Electronic Discovery.
2. With the growing and standard use of electronic discovery as a tool in the arsenal of legal strategy, 80% of respondents agreed that the Rules of Civil Procedure should be modified to limit e-discovery in civil actions.
3. The industries which more often initiate litigation are energy, health care, manufacturing and insurance.
4. More companies are using alternative fee arrangements than 2009, including 61% of the largest Fortune 1000 companies.
5. The changing economy and the uncertain costs of litigation are compelling reasons to often reach an amicable settlement before going to trial.
With emerging industries such as renewable energy and infrastructure, social and digital media, mobile technology and biotechnology fast dominating the market as leaders of economic growth, novel legal issues and commercial disputes are increasingly finding themselves in the courtroom, an ominous forecast of litigation’s staying power.
~ Sheheryar Sardar, Esq. and Benish Shah, Esq., Attorneys at Sardar Law Firm LLC, a corporate law and commercial litigation firm in New York City.
12 Desbrosses St., NYC 10013 <a
href="www.sardarlawfirm.com">www.sardarlawfirm.com</a> <a
href="www.socialmedialegal.wordpress.com">www.socialmedialegal.wordpress.com</a> 631.838.0178Follow Sardar Law Firm On Twitter: <a
href="http://www.twitter.com/sardarlawfirm">@sardarlawfirm</a> <a
href="http://www.twitter.com/socialmedialaw">@socialmedia_law</a> ]]></content:encoded> <wfw:commentRss>http://sunshineny.com/shiner-blog/sardar-law-firmtop-business-litigation-trends-in-a-recessionary-environment/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>How to be a young entrepreneur: the honest truth, from Shatterbox</title><link>http://sunshineny.com/small-businesses/how-to-be-a-young-entrepreneur-the-honest-truth-from-shatterbox</link> <comments>http://sunshineny.com/small-businesses/how-to-be-a-young-entrepreneur-the-honest-truth-from-shatterbox#comments</comments> <pubDate>Mon, 16 Aug 2010 13:00:58 +0000</pubDate> <dc:creator>Russ</dc:creator> <category><![CDATA[About small businesses]]></category> <category><![CDATA[Shiner blogs]]></category> <category><![CDATA[Small Business Advice]]></category><guid
isPermaLink="false">http://sunshineny.com/?p=1416</guid> <description><![CDATA[Sunshine Suites&#8217; Shiners shatterbox make it their mission to motivate youth to action. With their forums, videos and events, Shatterbox brings a passion for Do It Yourself ethos to young people that&#8217;s wildly contagious. As such, we approached them for hints and tips for kids and teens who might see the work of, say, Gary [...]]]></description> <content:encoded><![CDATA[<em><a
href="http://www.sunshineny.com">Sunshine Suites&#8217;</a> Shiners shatterbox make it their mission to motivate youth to action. With their forums, videos and events, Shatterbox brings a passion for Do It Yourself ethos to young people that&#8217;s wildly contagious. As such, we approached them for hints and tips for kids and teens who might see the work of, say, <a
href="http://www.twitter.com/garyvee">Gary Vaynerchuk</a>, or our own managing partners <a
href="http://www.twitter.com/cheniy">Cheni Yerushalmi</a> and <a
href="http://www.twitter.com/joeraby">Joseph Raby</a>, and wonder how they, too, can become self-made successes. In their own trademark voice, shatterbox presents, exclusively for Sunshine NY blog readers, their tips for young entrepreneurs. </em><span
id="more-1416"></span><a
class="thickbox" rel="same-post-1416" title = "Sbox_EmailSig" href="http://sunshineny.com/wp-content/uploads/2010/08/Sbox_EmailSig.png"><img
src="http://sunshineny.com/wp-content/uploads/2010/08/Sbox_EmailSig.png" alt="" title="Sbox_EmailSig" width="147" height="40" class="alignleft size-full wp-image-1418" /></a>So you want to be an entrepreneur? Be your own boss. Create your own path.  Work your own hours. Sounds sexy and exciting, and indeed it is. But it’s not without a lot of elbow grease and tough love. At <a
href="http://www.shatterbox.com" target="_blank">shatterbox</a>, we believe that everyone can and should do what they love. So we decided to go out there and meet those people &#8211; motivated young professionals who are making their mark across all industries. We compiled some useful advice from New York’s best and brightest entrepreneurs.1. Become an ‘Everything’ Expert – <a
href="http://www.shatterbox.com/video/urban-escapes" target="_blank">Maia Josebachvilli</a>, CEO of <a
href=" http://www.urbanescapesnyc.com/" target="_blank">Urban Escapes</a>&#8220;I call entrepreneurism just a crash course in every single industry possible. When I started I became an insurance expert, a legal expert, a search engine optimization expert, a web design expert, a hiking expert. It&#8217;s just you so you literally have to take everything into your own hands&#8230;.&#8221;As the head honcho of your company, it’s crucial to understand all aspects of your business, from finances to building websites to marketing schemes. No matter how mundane, knowing how each facet of your idea operates shows that you can walk the walk and is the best way to find out the most important needs and costs moving ahead. Outsourcing and delegating work is often helpful, but you’ll have to know who’s right for the job and what’s right for your mission.That leads us to…2.	Build Your Community &#8211; <a
href="http://www.shatterbox.com/video/all-day-buffet" target="_blank">Mike Karnjanaprakorn</a>, co-founder of <a
href="http://www.alldaybuffet.org/" target="_blank">All Day Buffet</a>“You are the average of the five people you spend the most time with. So I’m always seeking out really smart, positive and brilliant people to surround myself with.”Your tribe of friends, peers and mentors are your most important source of support when developing your idea. And with a virtual networking playground at your fingertips it’s easier than ever to build relationships with like-minded go-getters. Find them on Twitter, industry-related blogs and comment boards. Contact them. Take them out for coffee. Pick their brain. Even if it’s the CEO of your favorite start-up, just ask. Motivated and intelligent people love telling their story and sharing advice. Trust us, game changing relationships will be more precious than the $4.50 for their latte.3.	First, Get Your Feet Wet  &#8211; <a
href="http://www.shatterbox.com/video/sustainable-party" target="_blank">Emily Doubilet</a>, founder of <a
href="http://sustainableparty.com/" target="_blank">Sustainable Party</a>“I wanted to be an entrepreneur since college, so I knew that I was going to jump into it. It was great to work with an entrepreneurial and established business right out of college. I worked really closely with the CEO and founders, so I could really have a top level view of an already established, functioning company. And they were really my mentors, so I think it’s important to have that experience of looking at how a business does operate…I think that’s really important, to either have a job, mentors or internships. You have to see how other people are doing it.”Before Emily Doubilet teamed up with Jessica Holsey to create Sustainable Party, she worked for an eco-friendly countertop company and learned the ins and outs of a successful business. She then built her eco-conscious party supply company with the knowledge and network built at a company she respected. Oftentimes, entrepreneurs tell us that their corporate experience before starting a business was an important step towards taking the plunge. So don’t turn your nose up at a 9-5, it could be the launch pad into a killer venture down the line.4.	Be Honest and Transparent &#8211; <a
href=" http://www.shatterbox.com/video/marie-forleo" target="_blank"> Marie Forleo</a>, founder of <a
href=" http://www.marieforleo.com" target="_blank">Rich, Happy and Hot</a>“I think that now more than ever, people respond to honesty and transparency. Part of what I didn&#8217;t like about the corporate world, we talked about having to get dressed up everyday or looking a particular way. I know for me, I curse a lot. I have a terrible mouth, I&#8217;m from New Jersey and it just happens…My clients tell me they trust me because they know I’m the real deal. I&#8217;m not trying to keep it all buttoned up and pretend that I&#8217;m perfect…I know if I’m looking to hire someone in any kind of capacity, you can just feel whether or not someone’s real. You can feel whether or not they&#8217;re putting on the sham-wow, trying to sell you. Just say, ‘Hey, I have this expertise, I’d love to help you, let’s see what we can do.”Know yourself and your strengths and challenges. Use them to your advantage. People who respond well to your real self are the ones you want to work with- just like in dating! Know when to ask questions and be a novice and also when to flex your muscles. And always keep it honest, because it’s easy for clients, investors and even your mother to figure out your bottom line (and your whereabouts) with the click of a mouse. Gone are the days of wanting to keep everything close to cuff with home phones and those floppy disks we use as drink coasters. Don’t have anything to hide.5.	“Don’t Hope” – Ben Lerer, co-founder of <a
href=" http://www.thrillist.com/list/Nation" target="_blank">Thrillist</a>What? Might be your reaction, it was certainly ours. However, the enthusiastic CEO for the top city guide for guys makes an excellent point.“Don&#8217;t wait for someone else to do the work for you or hope that you can do something half-ass and that it becomes an overnight sensation. We slogged through the mud for a long time. We still slog through the mud, that&#8217;s how this stuff works. You make your own luck. If you want to get to here you have to understand that there&#8217;s sort of a process of getting there and you have to be willing to put the work in.”Lerer and his partner, Adam Rich, didn’t wait around to watch their idea pass them by. They took the initiative and started small. From neighborhood to neighborhood, they wrote restaurant reviews and e-mailed them to their network of friends. The restaurants they wrote about saw a boost in revenue and they soon realized there was indeed a market for their idea, so Thrillist.com was born. (Stay tuned for Ben’s shatterbox story!) Don’t ever think the title of CEO instantly means cushy office and eager receptionist. You may be bruised and battered from day one but eventually, like a proud parent, you’ll watch your company grow and succeed if you put in every ounce of work and passion possible.We’re barely scratching the surface, but it’s a good start to get you motivated in the right direction. Everyone has the potential to find career-fulfillment and we want to help you get there. Give us a <a
href="http://www.shatterbox.com/about/contact-us" target="_blank">shout</a>, anytime.Yours truly,The shatterbox team
]]></content:encoded> <wfw:commentRss>http://sunshineny.com/small-businesses/how-to-be-a-young-entrepreneur-the-honest-truth-from-shatterbox/feed</wfw:commentRss> <slash:comments>8</slash:comments> </item> <item><title>Three Giant Leaps: Loving Your Work</title><link>http://sunshineny.com/small-businesses/three-giant-leaps-loving-your-work</link> <comments>http://sunshineny.com/small-businesses/three-giant-leaps-loving-your-work#comments</comments> <pubDate>Mon, 24 May 2010 14:30:31 +0000</pubDate> <dc:creator>Russ</dc:creator> <category><![CDATA[About small businesses]]></category> <category><![CDATA[Shiner blogs]]></category><guid
isPermaLink="false">http://sunshineny.com/?p=1128</guid> <description><![CDATA[One of the most important aspects to success as an entrepreneur, as any of our Shiners up to and including our own managing partner Cheni Yerushalmi will tell you, is a deep passion for your work. We present a post written by Three Giant Leaps on this very subject: how to love what you do. [...]]]></description> <content:encoded><![CDATA[ One of the most important aspects to success as an entrepreneur, as any of our Shiners up to and including our own managing partner <a
href="http://www.twitter.com/cheniy">Cheni Yerushalmi </a>will tell you, is a deep passion for your work. We present a post written by <a
href="http://www.threegiantleaps.com/">Three Giant Leaps </a>on this very subject: how to love what you do.<a
class="thickbox" rel="same-post-1128" title = "image001" href="http://sunshineny.com/wp-content/uploads/2010/05/image001.jpg"><img
src="http://sunshineny.com/wp-content/uploads/2010/05/image001.jpg" alt="" title="image001" width="296" height="72" class="alignleft size-full wp-image-1131" /></a><span
id="more-1128"></span><strong>Passion at Work</strong> “Waiting to do work you are passionate about is like saving up sex for your old age.”
Warren Buffet
If you are reading this, you are probably an entrepreneur or working for a new or early stage business. For some of you, this career move was part of a master plan or you have always liked being part of the start. For others, it was the only alternative you had once you lost your job or your drive in the corporate world.
No matter how you got here, chances are you are working very hard at building something new and it may be time to just take a breath and ask yourself three important questions:1.       What are my interests?  Interests include topics or courses of study that you are curious about.  You can gain insight into your interests by looking at your internet history, the tv shows you watch or the books next to your night stand.2.       What are my talents? I define talents as those things you do well that also give you energy back. At this point in your career you probably have a lot of skills but of those skills, the ones that are a combination of enjoyable and challenging – the activities you may be resistant to delegate are probably your known talents. You also may have other talents you have not explored, developed or mastered yet—these hidden talents are important to consider as well.3.       How can I better leverage my interests and develop my talents at my current job? The more you engage in what you are curious about and do things you love, the better you will be at your job and the more energy you will have to get through the challenges you face.In addition to asking yourself these questions, you may want to involve your team in this conversation. I worked with a team in Atlanta who discussed these questions at an annual team retreat and then used the answers to develop strategy. From this inquiry, they decided to make their recreational passions part of their marketing plan.  They now develop client relationships through golf and blues events. In addition, a team member decided to make film making (formally a hobby) an integral part of his job with the support of the CEO who realized using this talent could improve the company’s website while motivating a key employee to be more engaged at work. Passion at work is good for morale and productivity. <strong>Laurel Donnellan</strong> is president and co-founder of <a
href="http://www.threegiantleaps.com/">Three Giant Leaps</a>. She has a B.S. from Cornell University and an M.A. in Organizational Psychology from Columbia University. Laurel&#8217;s work has been influenced by her assignments in Fortune 100 companies as well as the study of yoga and traditional Native American Culture.
If you are interested in learning more about our approach to leadership and career development, please contact her directly to set up a consultation at <a
href=mailto:laurel@threegiantleaps.com>laurel@threegiantleaps.com</a>. In addition, Three Giant Leaps are offering all Shiners a free advanced copy of Laurel&#8217;s new book/audio set called <em>Born To Do: The Practical Guide to Loving Your Work</em>. If you would like a copy, contact our CEO, Paul Lanzarotti at <a
href=mailto:paul@threegiantleaps.com>paul@threegiantleaps.com</a> or stop by his desk at the <a
href="http://www.sunshineny.com">Lafayette Sunshine </a>location.
]]></content:encoded> <wfw:commentRss>http://sunshineny.com/small-businesses/three-giant-leaps-loving-your-work/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Mass Ideation</title><link>http://sunshineny.com/shiner-profiles/mass-ideation</link> <comments>http://sunshineny.com/shiner-profiles/mass-ideation#comments</comments> <pubDate>Fri, 07 May 2010 16:46:48 +0000</pubDate> <dc:creator>Russ</dc:creator> <category><![CDATA[Shiner blogs]]></category> <category><![CDATA[Shiner profiles]]></category> <category><![CDATA[Sunshine Suites]]></category><guid
isPermaLink="false">http://sunshineny.com/?p=1045</guid> <description><![CDATA[We&#8217;re thrilled to welcome digital design firm Mass Ideation to the office community of startups and small businesses here at Sunshine NY. Mass Ideation&#8217;s Miguel Sanchez was kind enough to pull together some thoughts about what he does, and some of Mass Ideation&#8217;s coolest, most interesting projects for the Sunshine blog. Mass Ideation is a [...]]]></description> <content:encoded><![CDATA[<em>We&#8217;re thrilled to welcome digital design firm <strong>Mass Ideation</strong> to the office community of startups and small businesses here at Sunshine NY.  Mass Ideation&#8217;s Miguel Sanchez was kind enough to pull together some thoughts about what he does, and some of Mass Ideation&#8217;s coolest, most interesting projects for the Sunshine blog.</em> <span
id="more-1045"></span> <a
href="http://www.massideation.com">Mass Ideation</a> is a digital creative partner to agencies and brands specializing in motion graphics, 3D animation, rich media campaigns, video
production, site design/development, and mobile technologies amongst other
things. When you have a moment, check out our site and reel at the links below:<a
href="http://www.massideation.com">www.massideation.com</a> <a
href="www.massideation.com/mi_reel.html">www.massideation.com/mi_reel.html</a> <strong>Featured Projects </strong><a
href="http://www.massideation.com/work/pepsi/">Pepsi Mofilm Contest</a> Web Video Production &#038; Post ProductionMass Ideation partnered with Profero NYC to produce a call for entries for
the Pepsi Refresh Your World / MoFilm contest starring an international
Pepsi executive. The project included shooting in multiple NYC locations on
a tight schedule, editing, animation, and flash banner ads. <a
href="http://www.massideation.com/work/coke_zero/">Coke Zero Concert</a> Broadcast TV Spot Concept &#038; ProductionIn partnership with a Jamaican ad agency, MI developed the concept and
produced an animated spot to promote a contest to win tickets to the biggest
concert on the island featuring Sean Kingston. <a
href="http://www.massideation.com/work/upliv/">Upliv Interactive Experiences</a> Flash Animation &#038; Interactive ExperienceWorking closely with Profero NYC, MI created immersive, interactive
experiences and animations based on stock photography. These experiences
were then incorporated into a large Johnson &#038; Johnson ad campaign targeting
the relaxation of women. <a
href="http://gettyimagessites.com/microsite/usa/">Getty Whitepaper</a> Flash Micro siteMass Ideation, working in conjunction with Profero, produced this website
for a new white paper by Getty Images. The site was built using Flash and
XML, which can be controlled to edit all content.<a
href="http://www.massideation.com/work/lufthansa_banners/">Lufthansa</a> Rich Media Banner CampaignMass Ideation, in conjunction with Profero, developed this rich media
campaign for Lufthansa using 3D and after effects to call attention to the
Lufthansa advertisement and brand.]]></content:encoded> <wfw:commentRss>http://sunshineny.com/shiner-profiles/mass-ideation/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>2 Crucial Rules for Small Business Conflict Resolution</title><link>http://sunshineny.com/small-businesses/2-crucial-rules-for-small-business-conflict-resolution</link> <comments>http://sunshineny.com/small-businesses/2-crucial-rules-for-small-business-conflict-resolution#comments</comments> <pubDate>Fri, 07 May 2010 16:00:40 +0000</pubDate> <dc:creator>Michael</dc:creator> <category><![CDATA[About small businesses]]></category> <category><![CDATA[Shiner blogs]]></category><guid
isPermaLink="false">http://sunshineny.com/?p=1034</guid> <description><![CDATA[Guest Post by Peter J. Favaro This  conflict resolution advice comes from 25 years of experience as a divorce mediator, custody evaluator and conflict resolution educator for the New York court system. My best advice on conflict resolution is deceptively simple: if you can follow some simple rules, you can de-escalate any conflict, and by [...]]]></description> <content:encoded><![CDATA[<strong>Guest Post by Peter J. Favaro</strong>This  conflict resolution advice comes from 25 years of experience as a divorce mediator, custody evaluator and conflict resolution educator for the New York court system. My best advice on conflict resolution is deceptively simple: if you can follow some simple rules, you can de-escalate any conflict, and by virtue of that skill you can also control the outcome of the disagreement. Here are the rules:<strong>Rule One: </strong><ul><li>All conflict is the same whether it occurs between two people, two groups of people or two nations of people</li><li>When you become aware of the intensity and direction of conflict you can predict the outcome.</li><blockquote><li><strong>When conflict is de-escalating, the outcomes are:</strong></li><li>win/win</li><li>win/compromise</li><li>compromise/win</li><li>compromise/compromise</li><li><strong>When conflict is escalating, the outcomes are:</strong></li><li>win/lose</li><li>lose/win</li><li>lose/lose</li><li><strong>When conflict is quickly and powerfully escalating, the outcomes are:</strong></li><li>win/destroy</li><li>destroy/win</li><li>destroy/destroy</li></blockquote></ul> If you can become aware of the direction your conflict is taking, you can take steps to control the outcome.<strong>Rule Two: </strong>Escalation is driven by insult. When people are in conflict and conflict is escalating, poor communication results in people perceiving insult where none was intended, delivering insult where none is intended; and of course, insulting people intentionally. To effectively de-escalate conflict you must direct the conversation from &#8220;you&#8221; statements to &#8220;me&#8221; statements which seems very counter-intuitive (usually talking about yourself can be perceived as arrogant), but should be squarely focused on your own contributions to the conflict. For instance, one way to change the direction of an escalating argument is to simply say:&#8220;I am embarrassed at how I am arguing with you. What can I do to make this conversation less adversarial?&#8221;or&#8220;I wish I could find a way to make this conversation easier for the both of us. What do you think I could contribute to make this conversation more positive?&#8221;Often, (but not always because there are incurably difficult people in this world) you will see that this dynamic will bring discussions, negotiations and arguments to a much more manageable place.Learn these skills, develop your ability to de-escalate conflict and you will be more successful in every aspect of your business and personal communications.Good luck,Dr. PeterPeter J. Favaro, Ph.D. is a psychologist, author of more than fourteen books and developer of the Self Enrichment Model of coaching. Dr. Peter&#8217;s office is at the Tribeca location. Contact him at <a
href="mailto:pfavaro@aol.com">pfavaro@aol.com</a>]]></content:encoded> <wfw:commentRss>http://sunshineny.com/small-businesses/2-crucial-rules-for-small-business-conflict-resolution/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>7 Deadly Demo Sins</title><link>http://sunshineny.com/small-businesses/small-business-mistakes/7-deadly-demo-sins</link> <comments>http://sunshineny.com/small-businesses/small-business-mistakes/7-deadly-demo-sins#comments</comments> <pubDate>Fri, 12 Feb 2010 14:15:36 +0000</pubDate> <dc:creator>Russ</dc:creator> <category><![CDATA[Shiner blogs]]></category> <category><![CDATA[Small business mistakes]]></category><guid
isPermaLink="false">http://sunshineny.com/?p=722</guid> <description><![CDATA[The 7 Deadly Demo Sins, by Nate Westheimer I see a lot of presentations. Every month at the NY Tech Meetup I see at least 7 or 8 presentations, in the other community events I attend I see more, and as a VC, first at Rose Tech Ventures and now at Flybridge Capital Partners, I [...]]]></description> <content:encoded><![CDATA[<strong>The 7 Deadly Demo Sins, by <a
href="http://www.google.com/profiles/106859775634219287433#buzz">Nate Westheimer</a></strong>I see a lot of presentations. Every month at the NY Tech Meetup I see at least 7 or 8 presentations, in the other community events I attend I see more, and as a VC, first at Rose Tech Ventures and now at Flybridge Capital Partners, I see even more.Last month, while I was attending another meetup, I saw almost every &#8220;demo sin&#8221; imaginable&#8230; so I took notes.<span
id="more-722"></span>Let me say, I&#8217;ve been guilty of most of these sins at one point or another. I present this list less to make fun of people, but more to remind everyone &#8212; including myself &#8212; what breaks an otherwise great demo. (Feel free to add to this list in the comments!) <strong>Powerpoint.</strong>Seriously, you have an web company. Need a few slides? No you don&#8217;t. Demo your effing product. Really, really, really need a few slides? Put them on a website somewhere. You&#8217;re an effing web company. <strong>Winging it.</strong>Oh you&#8217;re sooo comfortable with your product and that crowd, to you, that crowd was born naked &#8212; who needs to imagine them so?! Well, no matter how comfortable and confident you are, you should still practice and plan your demo. It&#8217;s not about your confidence, it&#8217;s about a good show for your audience. (Disclaimer: I am most guilty of this sin. Correcting this is my resolution of 2010.) <strong>Using your time on stage to try and save a buggy demo.</strong><strong> </strong> Bugs happen. If you use your time well and explain what you do, roll with it because people trust you it works. If you spend 4 of your 5 minutes trying to &#8220;save&#8221; your demo, people don&#8217;t trust you actually know what to do in time of crisis. <strong>Out of all of your clients or content, demoing the scantily clad cheerleaders.</strong><strong> </strong> That&#8217;s just lame. Maybe that was okay with your colleagues in the Mad Men era, but today we just think you&#8217;re a anachronistic asshole.<strong> Going over allotted time.</strong>There are two main reasons this is bad: 1) it pisses off the organizer, who is your best friend for putting you on stage; 2) it pisses off your fellow demoers, who are your potential evangelists and business partners. <strong>Turning down the opportunity to use a microphone because you think you have a loud enough voice.</strong>You don&#8217;t &#8212; and especially not to that person sitting anywhere but directly in front of you.<strong> Keeping video volume up while you&#8217;re talking about your product. </strong><strong> </strong>Everyone knows video has sound in 2009. Nobody heard you say what your company does.]]></content:encoded> <wfw:commentRss>http://sunshineny.com/small-businesses/small-business-mistakes/7-deadly-demo-sins/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>A Testimonial From Tunstall</title><link>http://sunshineny.com/networking/a-testamonial-from-tunstall</link> <comments>http://sunshineny.com/networking/a-testamonial-from-tunstall#comments</comments> <pubDate>Thu, 10 Dec 2009 15:11:06 +0000</pubDate> <dc:creator>Russ</dc:creator> <category><![CDATA[Networking]]></category> <category><![CDATA[Shared office space]]></category> <category><![CDATA[Shiner blogs]]></category> <category><![CDATA[Sunshine Suites]]></category><guid
isPermaLink="false">http://sunshineny.com/?p=645</guid> <description><![CDATA[As Social Media Director at Sunshine NY, I put out the call regularly and often for companies at Sunshine to share their areas of expertise with the Sunshine blog, and as such the small business/entrepreneurial community at large. What I didn&#8217;t expect to get, on the heels of a filming project that will be making [...]]]></description> <content:encoded><![CDATA[<em>As Social Media Director at Sunshine NY, I put out the call regularly and often for companies at Sunshine to share their areas of expertise with the Sunshine blog, and as such the small business/entrepreneurial community at large. What I didn&#8217;t expect to get, on the heels of a filming project that will be making its debut soon here on the Sunshine NY blog, was an incredible testimonial, passed to me by <a
href="http://tunstallorg.com">David Tunstall of the Tunstall Organization</a>, based out of Sunshine&#8217;s Tribeca office. </em><img
src="http://sunshineny.com/wp-content/themes/sunshine-wp/images/tunstall-3.jpg" width="300" alt="" /><strong> Testimonial from David Tunstall, of the Tunstall Organization</strong> <span
id="more-645"></span><blockquote>So, I&#8217;m renting a cubicle at Sunshine Suites in Tribeca&#8230;NYC. A lot of small businesses here doin&#8217; they thing. Not only is the price right: $375/month for my own cube, use of all the building facilities &#038; file cabinets but they have this great social media tool called Yammer.Yammer is like Facebook but on an intra-net. So basically the only way to access it is through the Sunshine network. To say that there is talent in the building is an understatement. Some of the regular contributors to Yammer range from <a
href="http://www.qfad.org/">Miss Florida (Jenna Edwards of Queen For A Day)</a> to <a
href="http://www.vaynermedia.com">Vaynermedia</a> to <a
href="http://greensoulshoes.wordpress.com/">Green Soul Shoes</a> and many others in the mix!So not only am I inspired to be surrounded by such quality people, but I&#8217;m learning a ton from the yam posts and doing some business in the process&#8230;and in NYC the price is tough to beat. So, if you&#8217;re in the area pop in here and check it out!</blockquote> ]]></content:encoded> <wfw:commentRss>http://sunshineny.com/networking/a-testamonial-from-tunstall/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>What Social Media Companies Should Know About The Contract</title><link>http://sunshineny.com/small-businesses/what-social-media-companies-should-know-about-the-contract</link> <comments>http://sunshineny.com/small-businesses/what-social-media-companies-should-know-about-the-contract#comments</comments> <pubDate>Wed, 18 Nov 2009 17:04:47 +0000</pubDate> <dc:creator>Russ</dc:creator> <category><![CDATA[About small businesses]]></category> <category><![CDATA[Shiner blogs]]></category><guid
isPermaLink="false">http://sunshineny.com/?p=552</guid> <description><![CDATA[Sunshine&#8217;s very own Sheheryar Sardar of the Sardar Law Firm has written an excellent piece about social media and contract law, and we&#8217;re thrilled to bring it to you here: WHAT SOCIAL MEDIA COMPANIES SHOULD KNOW ABOUT THE CONTRACT By Sheheryar Sardar, Esq., Sardar Law Firm LLC www.sardarlawfirm.com Social media has grown exponentially in the [...]]]></description> <content:encoded><![CDATA[<em>Sunshine&#8217;s very own Sheheryar Sardar of the<a
href="http://www.sardarlawfirm.com"> Sardar Law Firm</a> has written an excellent piece about social media and contract law, and we&#8217;re thrilled to bring it to you here:</em><strong>WHAT SOCIAL MEDIA COMPANIES SHOULD KNOW ABOUT THE CONTRACT</strong> By Sheheryar Sardar, Esq., Sardar Law Firm LLC <a
href="http://www.sardarlawfirm.com">www.sardarlawfirm.com</a><img
src="http://sunshineny.com/wp-content/uploads/2009/11/SLF.jpg" alt="" title="SLF" width="400" height="60" class="alignleft size-full wp-image-555" />Social media has grown exponentially in the last decade, with enterprising companies creating uncontested market space in the world of online and digital industries.  Whether its new search engines or unique services offered to niche markets within the browsing population, social media has transcended all ages, incomes and geographic regions.  Due to the fast-paced nature of social media, ambitious entrepreneurs often overlook the need for contracts for their business.  While staying ahead of the competition is paramount, creating and maintaining contracts will only enhance your edge.
Before you even start a company, or else plan on developing professional relationships with external agencies, prospective partners and employees, it is critical to understand the laws of contract.  When there is a dispute, and often there is at least one during the development phase, all parties will look to the contract.  As such, having a lawyer on board from the outset will always be an advantage for your business.  Here is a brief list of issues to consider:
•	Non-Compete Clauses: you want to protect your business by impeding your partners’ or employees’ rights to directly compete with your business if they leave.  This would be framed within a specific time period, limited to a geographic area, but is very important because they possess inside knowledge of your competitive advantage.
•	Non-Solicitation Clauses: you don’t want your partners or employees soliciting your colleagues or your customers away from your business.
•	Non-Disclosure Agreements: NDAs are no unreasonable, so long as the language in the contract is clear on protecting your right to confidentiality.
•	Moonlighting and Loyalty: This may or may not be necessary, depending on the nature of your business.  A lawyer could assess its need once you discuss your goals.
•	Ownership of Intellectual Property: You may want to protect any processes, templates, systems, or methods created by an employee by retaining any IP rights over them.  A contract on the outset will provide necessary protections so that work product created under your business does not ultimately go to a competitor.
•	Use, Licensing, Technology Transfer: Social media companies will likely need to outsource its products or services through other digital or online mechanisms, usually other companies.  Often, partnerships are created to facilitate such business development.  In this context, having contracts to protect the use and licensing of your work product, so that it doesn’t leak or be misused, will make your transitions to the next stage much more efficient.  Similarly, if you are interested in commercially exploiting your methods, processes or inventions (Technology Transfer), you will need contracts to protect your financial interests.
Spending a little time on developing a legal structure through contracts, while slightly time-consuming, is a real investment in your social media business.  Your business will make or break based on the contract, often when you must make strategic decisions for the success of your business.  Retaining a contract lawyer will only enhance the probability of that success.
]]></content:encoded> <wfw:commentRss>http://sunshineny.com/small-businesses/what-social-media-companies-should-know-about-the-contract/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Hedgeable</title><link>http://sunshineny.com/shiner-profiles/hedgeable</link> <comments>http://sunshineny.com/shiner-profiles/hedgeable#comments</comments> <pubDate>Wed, 28 Oct 2009 15:23:01 +0000</pubDate> <dc:creator>Russ</dc:creator> <category><![CDATA[About small businesses]]></category> <category><![CDATA[Shiner blogs]]></category> <category><![CDATA[Shiner profiles]]></category><guid
isPermaLink="false">http://sunshineny.com/?p=470</guid> <description><![CDATA[Sunshine recently put out the call to all our Shiners to create quick, fun content about themselves, their businesses and what they do at Sunshine for our blog. We&#8217;ll be posting this in different format-text blogs, vlogs, podcasts-in the coming days and weeks. Up first: Hedgeable, the online trading and portfolio management company who base [...]]]></description> <content:encoded><![CDATA[Sunshine recently put out the call to all our Shiners to create quick, fun content about themselves, their businesses and what they do at Sunshine for our blog. We&#8217;ll be posting this in different format-text blogs, vlogs, podcasts-in the coming days and weeks.Up first: <a
href="http://www.hedgeable.com/">Hedgeable</a>, the online trading and portfolio management company who base themselves out of our NoHo office. In their own words:<img
src="http://sunshineny.com/wp-content/themes/sunshine-wp/images/hedgeablelogo.png" alt="" />Are you feeling frustrated that you have some money, but have no idea how to manage it? Don’t have time to look after your current portfolio? Tired of paying for a broker that you never talk to, and who is content with letting you lose money? These are questions that everyday Americans with IRAs and 401Ks are increasingly asking themselves as they review their retirement in the wake of the financial crisis. There are really no good solutions for those looking to get cutting edge investment advice, while not shelling out a large amount in fees.This is why we created Hedgeable.com. We bring sophisticated and powerful investing tools to everyday Americans to help them manage their portfolios. Hedgeable’s tools are easy to use and cover the entire lifecycle of investing, from investment education, to portfolio construction, analysis and management. Investing can be a very confusing and daunting task, which is why all of the resources on the site are extremely simple to understand.Hedgable has the following three product offerings:Portfolio Analyzer- 100% Free•	HPH Score Report™ acts similarly to a credit report, and provides an instant analysis on the health of a portfolio.
•	eQuant™ tool provides detailed performance and risk reporting as well as interactive charts.
•	Flash Advisor™ provides simple trade recommendations and fee savings.Portfolio Builder- $49.99•	Custom built ETF portfolios based on our investment team’s market expertise
•	Users aren’t placed into predetermined “buckets” like most products on marketPortfolio Manager- Free for 30 days; $19.99 per month thereafter•	Powerful technology platform giving those who want expert advice the ability to manage their own money, with professional oversight.
•	Users receive periodic trade alerts to protect and grow their portfolio, which they execute at their discount broker.
•	The platform also provides real-time performance and risk reporting, commentary, and dedicated customer support.<a
href="http://www.hedgeable.com/">Hedgeable</a> has been featured in The Economist, and on MSNBC, NPR, and numerous technology and finance blogs.Follow <a
href="http://twitter.com/hedgeable">Hedgeable on Twitter</a>]]></content:encoded> <wfw:commentRss>http://sunshineny.com/shiner-profiles/hedgeable/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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