NYC Office Space & Entrepreneurs Stories

Sardar Law Firm:Top Business Litigation Trends in a Recessionary Environment

By: | Published: November 1, 2010 | Filed under: Shiner blogs, Small Business Advice

At Sunshine NY, we thrive on the myriad areas of expertise presented by our Shiners.Our own Sardar Law Firm presents legal information vital for small businesses. Top Business Litigation Trends in a Recessionary Environment, by Sardar Law Firm. Commercial litigation has rapidly evolved in the United States since the deregulatory movement in the 1970s. Today, it is an industry behemoth that impacts and shapes the socio-economic discourse of our society, resulting in applicable legal standards on safety regulations, negligence, commercial competition, antitrust, intellectual property, and bankruptcies, to name a few. Human conduct is parsed and defined in the annals of judiciaries; lawyers construct arguments that may have ramifications for years if adopted, the commercialization process is first filtered through the lens of dispute prevention as an anticipatory measure. (more…)

How to be a young entrepreneur: the honest truth, from Shatterbox

By: | Published: August 16, 2010 | Filed under: About small businesses, Shiner blogs, Small Business Advice

Sunshine Suites’ Shiners shatterbox make it their mission to motivate youth to action. With their forums, videos and events, Shatterbox brings a passion for Do It Yourself ethos to young people that’s wildly contagious. As such, we approached them for hints and tips for kids and teens who might see the work of, say, Gary Vaynerchuk, or our own managing partners Cheni Yerushalmi and Joseph Raby, and wonder how they, too, can become self-made successes. In their own trademark voice, shatterbox presents, exclusively for Sunshine NY blog readers, their tips for young entrepreneurs. (more…)

Three Giant Leaps: Loving Your Work

By: | Published: May 24, 2010 | Filed under: About small businesses, Shiner blogs

One of the most important aspects to success as an entrepreneur, as any of our Shiners up to and including our own managing partner Cheni Yerushalmi will tell you, is a deep passion for your work. We present a post written by Three Giant Leaps on this very subject: how to love what you do.(more…)

Mass Ideation

By: | Published: May 7, 2010 | Filed under: Shiner blogs, Shiner profiles, Sunshine Suites

We’re thrilled to welcome digital design firm Mass Ideation to the office community of startups and small businesses here at Sunshine NY. Mass Ideation’s Miguel Sanchez was kind enough to pull together some thoughts about what he does, and some of Mass Ideation’s coolest, most interesting projects for the Sunshine blog. (more…)

2 Crucial Rules for Small Business Conflict Resolution

By: | Published: | Filed under: About small businesses, Shiner blogs

Guest Post by Peter J. FavaroThis  conflict resolution advice comes from 25 years of experience as a divorce mediator, custody evaluator and conflict resolution educator for the New York court system. My best advice on conflict resolution is deceptively simple: if you can follow some simple rules, you can de-escalate any conflict, and by virtue of that skill you can also control the outcome of the disagreement. Here are the rules:Rule One:
  • All conflict is the same whether it occurs between two people, two groups of people or two nations of people
  • When you become aware of the intensity and direction of conflict you can predict the outcome.
  • When conflict is de-escalating, the outcomes are:
  • win/win
  • win/compromise
  • compromise/win
  • compromise/compromise
  • When conflict is escalating, the outcomes are:
  • win/lose
  • lose/win
  • lose/lose
  • When conflict is quickly and powerfully escalating, the outcomes are:
  • win/destroy
  • destroy/win
  • destroy/destroy
If you can become aware of the direction your conflict is taking, you can take steps to control the outcome.Rule Two: Escalation is driven by insult. When people are in conflict and conflict is escalating, poor communication results in people perceiving insult where none was intended, delivering insult where none is intended; and of course, insulting people intentionally. To effectively de-escalate conflict you must direct the conversation from “you” statements to “me” statements which seems very counter-intuitive (usually talking about yourself can be perceived as arrogant), but should be squarely focused on your own contributions to the conflict. For instance, one way to change the direction of an escalating argument is to simply say:“I am embarrassed at how I am arguing with you. What can I do to make this conversation less adversarial?”or“I wish I could find a way to make this conversation easier for the both of us. What do you think I could contribute to make this conversation more positive?”Often, (but not always because there are incurably difficult people in this world) you will see that this dynamic will bring discussions, negotiations and arguments to a much more manageable place.Learn these skills, develop your ability to de-escalate conflict and you will be more successful in every aspect of your business and personal communications.Good luck,Dr. PeterPeter J. Favaro, Ph.D. is a psychologist, author of more than fourteen books and developer of the Self Enrichment Model of coaching. Dr. Peter’s office is at the Tribeca location. Contact him at pfavaro@aol.com

7 Deadly Demo Sins

By: | Published: February 12, 2010 | Filed under: Shiner blogs, Small business mistakes

The 7 Deadly Demo Sins, by Nate WestheimerI see a lot of presentations. Every month at the NY Tech Meetup I see at least 7 or 8 presentations, in the other community events I attend I see more, and as a VC, first at Rose Tech Ventures and now at Flybridge Capital Partners, I see even more.Last month, while I was attending another meetup, I saw almost every “demo sin” imaginable… so I took notes.(more…)

A Testimonial From Tunstall

By: | Published: December 10, 2009 | Filed under: Networking, Shared office space, Shiner blogs, Sunshine Suites

As Social Media Director at Sunshine NY, I put out the call regularly and often for companies at Sunshine to share their areas of expertise with the Sunshine blog, and as such the small business/entrepreneurial community at large. What I didn’t expect to get, on the heels of a filming project that will be making its debut soon here on the Sunshine NY blog, was an incredible testimonial, passed to me by David Tunstall of the Tunstall Organization, based out of Sunshine’s Tribeca office. Testimonial from David Tunstall, of the Tunstall Organization (more…)

What Social Media Companies Should Know About The Contract

By: | Published: November 18, 2009 | Filed under: About small businesses, Shiner blogs

Sunshine’s very own Sheheryar Sardar of the Sardar Law Firm has written an excellent piece about social media and contract law, and we’re thrilled to bring it to you here:WHAT SOCIAL MEDIA COMPANIES SHOULD KNOW ABOUT THE CONTRACT By Sheheryar Sardar, Esq., Sardar Law Firm LLC www.sardarlawfirm.comSocial media has grown exponentially in the last decade, with enterprising companies creating uncontested market space in the world of online and digital industries. Whether its new search engines or unique services offered to niche markets within the browsing population, social media has transcended all ages, incomes and geographic regions. Due to the fast-paced nature of social media, ambitious entrepreneurs often overlook the need for contracts for their business. While staying ahead of the competition is paramount, creating and maintaining contracts will only enhance your edge. Before you even start a company, or else plan on developing professional relationships with external agencies, prospective partners and employees, it is critical to understand the laws of contract. When there is a dispute, and often there is at least one during the development phase, all parties will look to the contract. As such, having a lawyer on board from the outset will always be an advantage for your business. Here is a brief list of issues to consider: • Non-Compete Clauses: you want to protect your business by impeding your partners’ or employees’ rights to directly compete with your business if they leave. This would be framed within a specific time period, limited to a geographic area, but is very important because they possess inside knowledge of your competitive advantage. • Non-Solicitation Clauses: you don’t want your partners or employees soliciting your colleagues or your customers away from your business. • Non-Disclosure Agreements: NDAs are no unreasonable, so long as the language in the contract is clear on protecting your right to confidentiality. • Moonlighting and Loyalty: This may or may not be necessary, depending on the nature of your business. A lawyer could assess its need once you discuss your goals. • Ownership of Intellectual Property: You may want to protect any processes, templates, systems, or methods created by an employee by retaining any IP rights over them. A contract on the outset will provide necessary protections so that work product created under your business does not ultimately go to a competitor. • Use, Licensing, Technology Transfer: Social media companies will likely need to outsource its products or services through other digital or online mechanisms, usually other companies. Often, partnerships are created to facilitate such business development. In this context, having contracts to protect the use and licensing of your work product, so that it doesn’t leak or be misused, will make your transitions to the next stage much more efficient. Similarly, if you are interested in commercially exploiting your methods, processes or inventions (Technology Transfer), you will need contracts to protect your financial interests. Spending a little time on developing a legal structure through contracts, while slightly time-consuming, is a real investment in your social media business. Your business will make or break based on the contract, often when you must make strategic decisions for the success of your business. Retaining a contract lawyer will only enhance the probability of that success.

Hedgeable

By: | Published: October 28, 2009 | Filed under: About small businesses, Shiner blogs, Shiner profiles

Sunshine recently put out the call to all our Shiners to create quick, fun content about themselves, their businesses and what they do at Sunshine for our blog. We’ll be posting this in different format-text blogs, vlogs, podcasts-in the coming days and weeks.Up first: Hedgeable, the online trading and portfolio management company who base themselves out of our NoHo office. In their own words:Are you feeling frustrated that you have some money, but have no idea how to manage it? Don’t have time to look after your current portfolio? Tired of paying for a broker that you never talk to, and who is content with letting you lose money? These are questions that everyday Americans with IRAs and 401Ks are increasingly asking themselves as they review their retirement in the wake of the financial crisis. There are really no good solutions for those looking to get cutting edge investment advice, while not shelling out a large amount in fees.This is why we created Hedgeable.com. We bring sophisticated and powerful investing tools to everyday Americans to help them manage their portfolios. Hedgeable’s tools are easy to use and cover the entire lifecycle of investing, from investment education, to portfolio construction, analysis and management. Investing can be a very confusing and daunting task, which is why all of the resources on the site are extremely simple to understand.Hedgable has the following three product offerings:Portfolio Analyzer- 100% Free• HPH Score Report™ acts similarly to a credit report, and provides an instant analysis on the health of a portfolio. • eQuant™ tool provides detailed performance and risk reporting as well as interactive charts. • Flash Advisor™ provides simple trade recommendations and fee savings.Portfolio Builder- $49.99• Custom built ETF portfolios based on our investment team’s market expertise • Users aren’t placed into predetermined “buckets” like most products on marketPortfolio Manager- Free for 30 days; $19.99 per month thereafter• Powerful technology platform giving those who want expert advice the ability to manage their own money, with professional oversight. • Users receive periodic trade alerts to protect and grow their portfolio, which they execute at their discount broker. • The platform also provides real-time performance and risk reporting, commentary, and dedicated customer support.Hedgeable has been featured in The Economist, and on MSNBC, NPR, and numerous technology and finance blogs.Follow Hedgeable on Twitter
Or you can call us anytime at
(212) 624 5856
New York Times, Center Networks, NYCEDC, The Maestro Project, Baruch College, Monroe College. Real Estate Weekly, MSNBC

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