NYC Office Space and Entrepreneurs
The official blog of Sunshine Suites.
The excellent blog Starting Stories, focused on start-ups and entrepreneurs and the stories they have to tell, recently ran an incredible feature on Sunshine’s Cheni. All of us in the Sunshine NY office had our mouths on the floor at not only the quality of storytelling Starting Stories brought to the feature/profile, but also at the excellent photography accompanying the article.

What is Sunshine?
Sunshine is a community that harbors and supports small business owners and entrepreneurs. I look at Sunshine as a necessity. Being an entrepreneur for the past ten years, I realized how hard and alienating it is to start a business. Why not collaborate with other people that have the same drive and ambition? That’s how it started.
Read the rest of the article here. We’d like to give a special thanks to Startup Stories, a fantastic blog dedicated to the stories all small businesses have to tell.
Location Based Social Media: Stalk Me, Rob Me, & Tell My Boss I’m Not Where I Should Be
by Sardar Law Firm
First, what is location-based or location aware social media : location aware social media allows users to opt-into an interface that can pinpoint their location when they post through GPS, mobile email, or text. In essence, online readers know where you are, when you are there, and what you may be doing there.
As soon as we heard: where you are and when you there, our ears perked up and we thought, “Would I want someone that I don’t know – who is not even in my online friend circle – to know exactly where I am?”
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Entrepreneur Week is about to descend on the community of small businesses and startups in New York, and the community at Sunshine NY couldn’t be more excited.

From the New York Entrepreneur Week website, a little about the events, panels, discussions and opportunities, and the modus operandi behind the whole operation:
Entrepreneurs are the catalysts for overcoming today’s economic odds, and we’re setting the stage in New York for this groundbreaking event to catapult entrepreneurs to even greater success.
Our goal is to make connections across diverse industries, from young idea-stage innovators to hundred million dollar revenue generators, and join them together in a unifying movement that propels inspired business, facilitates lasting connections, and generates opportunities for more successful entrepreneurial ventures.
New York Entrepreneur Week (NYEW) is the first movement of its kind, providing a framework for unifying the state’s most important entrepreneurial groups with the vastly diverse entrepreneurial community. NYEW is New York State’s premier forum where entrepreneurs can learn, grow, connect and leverage opportunities to do what they do best: drive economic change in exponential ways.
Obviously, our core goals at Sunshine as a community focused on networking small businesses and startups are perfectly matched by Entrepreneur Week, and so we’re very proud to offer an exclusive Sunshine NY discount of 75% off of registration.
To claim your discount, use the code sunshine2010 at checkout. To learn more about NY Entrepreneur Week’s events and happenings, visit the NYEW site here .
One of the most exciting startups to take advantage of the location-based elements of social media is Yipit, the location-based deal-finding service that, amongst other things, helped me find a great deal on a Peacoat near the Tribeca Sunshine office (the office Yipit also calls home).
Sunshine is thrilled to announce that we’ve recently partnered with Yipit to present special, Shiners-only internal deals via Yipit for Sunshine-sales based more on entrepreneurial needs than fashion finds.

Rather than, say, a fantastic deal at a super-secret password-protected designer sample sale, the Shiners-only deals from Yipit consist of saving 38% on UPS shipping services, or 75% on Paychex payroll solutions. Essentially, these are deals tailor-made to the needs of the small business and startup communities that are harbored, fostured and nurtured within the Sunshine New York office space solution community, and just one more reason Sunshine is an essential facet of the entreprenurial community of New York.
Cheni Y- Managing Partner of Sunshine NY-recently sat for two multimedia interviews.
One, with Moviestar entrepreneur, is here, and there’s a podcast with The Hopkinson Report here. Both of these interviews offer one of our own resident serial entrepreneur advice on how to make your dreams reality.
The 7 Deadly Demo Sins, by Nate Westheimer
I see a lot of presentations. Every month at the NY Tech Meetup I see at least 7 or 8 presentations, in the other community events I attend I see more, and as a VC, first at Rose Tech Ventures and now at Flybridge Capital Partners, I see even more.
Last month, while I was attending another meetup, I saw almost every “demo sin” imaginable… so I took notes.
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Sunshine Managing Partner Cheni Y recently sat down with a fledgling entrepreneur of the youngest sort-an 8th grader who turned out to be an excellent writer and incredibly inquisitive-for an excellent interview.
Start-ups take tons of money. I mean look at the recent start-up Dropbox, before you can get capital from investors, your going to need a place to network and build your company, for a cheap price. Once you have a basic business plan, investors will come to help you build your company. Won’t you need a place to do this, to create your business plan? Once you have your buisiness going, won’t you need a place to run it? That’s where Sunshine Suites steps in.
Read the rest of Jake Smith’s excellent article here.
By: Russ | Published: February 1, 2010 | Filed under: events
Feb 4, We’re thrilled to present Sunshine’s 1st Yammer Day and Social Media Week Event!

Also, the evening of Feb 4, join us at Tribeca West at 630 PM for a roundtable talk about social media and small business with VaynerMedia, Yipit and Britemap.com, moderated by me!

Company name: The Hire Syndicate
Founder: Allen Ackerman
Date Founded: 2009
# Employees: 1+ freelance contractors
Resident of Sunshine Suites since: Almost 2 years
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Over at the Another Sam Chan blog, there’s a great interview with Sunshine co-founder Cheni Yerushalmi , where he talks passion, drive, entrepreneurship and sports. It’s a really strikingly candid interview where Cheni offers words of wisdom for young, fresh-out-of-college men and women:
“I think that you have to have that ‘itch’ that you can never finish scratching. I think you have to notice opportunity and you have to be hungry because people’s biggest fear is change. That everybody’s not set out to be an entrepreneur? I agree with that. If you’re too content with your life, and you don’t have anything to reach for or you’re afraid (for better or worse) of change? Then you’re probably not meant to be an entrepreneur. The people around here, and there’s thousands of them. They all have one thing in common. They’re all hungry. You could see it in their eyes. Between all these entrepreneurs, I think you can tell very quickly on a person that they are constantly looking for opportunities.”
Be sure to read the whole interview here.